Capitec’s Live Better Rewards programme has been a game-changer for South African consumers, helping them make smarter financial choices and save on everyday purchases. Recently ranked as the best Financial Service Loyalty Programme for mass-market consumers in the 2024/5 Truth and BrandMapp Loyalty Whitepaper, Capitec is expanding the programme even further. With an increasing partner network, more valuable rewards, and deeper insights into consumer spending, Live Better is reshaping the way South Africans maximise their rands.
Expanding the Reach: Over 30 Partners and Counting
Capitec’s Live Better Rewards is designed to provide tangible, everyday benefits. With more than 6.5 million active users, the programme continues to grow by adding new, relevant partners based on the spending habits of its users. The programme has evolved to include over 30 retail and service partners, ensuring that clients are rewarded for shopping with brands they already trust.
This expansion includes the recent addition of Boxer, a leading national grocery chain. Boxer, known for its community-driven approach and value-for-money offerings, now partners with Capitec to deliver further savings for customers. With millions of Capitec clients already frequenting Boxer for their grocery shopping, the partnership enables valuable cashback, discounts, and Boxer B Rewards for those who need it most.
How Capitec’s Live Better Rewards Works
The beauty of Capitec’s Live Better Rewards lies in its simplicity and inclusivity. Unlike complex rewards programmes that are hard to navigate, Live Better offers an easy-to-understand model that benefits everyone. By using a Capitec credit card, customers can earn 1% cashback and enjoy 1GB of free Capitec Connect data each month. The more responsible and consistent clients are with their banking and spending, the more they are rewarded.
Moreover, spending better at partner retailers unlocks even more discounts and special deals. Whether clients are shopping for groceries, fashion, or electronics, Capitec ensures that their everyday spending is maximised with value. The simplicity of the rewards system makes it easy for anyone to start saving right away, with no hidden fees, thresholds, or complicated terms to meet.
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The Data-Driven Approach: Meeting Clients Where They Need It Most
Capitec’s success with Live Better isn’t just about having a large number of partners — it’s about understanding where and how their clients spend. Through in-depth data analysis, Capitec identifies key spending trends and tailors its partner network to align with those behaviours. This focus on data-driven insights ensures that Capitec clients receive rewards that are not only valuable but also highly relevant to their everyday needs.
For example, Capitec knows that 12 million of their clients buy groceries up to three times a month. By adding Boxer to their growing list of partners, Capitec directly addresses this critical spending need, offering monthly savings, cashback, and exclusive deals at one of the country’s most trusted grocery stores.
Simple, Accessible, and Ready to Use
What sets Live Better apart from other financial loyalty programmes is its simplicity and accessibility. The programme is designed to be inclusive, with no monthly fees or complicated requirements. Anyone who uses Capitec’s banking app can activate the Live Better Rewards programme instantly and start enjoying the benefits. Whether you’re saving on groceries or earning cashback for responsible credit card usage, Live Better makes it easy for clients to get more out of their hard-earned money.
Capitec’s Head of Live Better, Kelly Goldsworthy, affirms that the programme is not just about earning rewards but about creating a meaningful impact on clients’ financial well-being. “Live Better is not a gimmick – it’s about enabling South Africans to live better in every sense. It’s about stretching your money further and gaining savings that improve your day-to-day life,” she explains.
Live Better, Live Smarter
As Capitec’s Live Better Rewards continues to expand, it’s clear that the programme is set to revolutionise how South Africans approach their everyday spending. With its simple, inclusive model and the growing list of trusted retail partners, Live Better ensures that clients get more value from their everyday purchases. Whether it’s cashback for using a Capitec credit card, exclusive discounts at partner retailers, or the latest offers at stores like Boxer, the programme makes it easier than ever for South Africans to live smarter and spend better.
For more information on Capitec’s Live Better Rewards and to see the full list of partners and offers, visit Capitec’s website.