An Instagram influencer is a user who has developed a following in a particular Instagram niche. They essentially serve as a brand representative for your company.

    Within their particular niche, you may compare them to Instagram stars and in exchange for cash, complimentary goods, or experiences, they’ll promote your product to the audience.

    South African Instagram influencers gathered hundreds of thousands of followers and eventually rose to prominence. They use Instagram as a platform to express themselves and participate in discussions about lifestyle, fashion, health, politics, and human rights.

    There are a few metrics to consider when assessing an Instagram influencer and these include:

    • Engagement rates
    • Number and quality of followers
    • Comments
    • Reach
    • Frequency of posting
    • Audience data
    • Niche and topics
    • Potential brand risk

    Top 25 Instagram influencers in South Africa based on followers:

    1. Boity Thulo

    Posts: 2.47K

    Engagement Rate: 1%

    Followers: 5.89M

    Handle: @Boity Thulo

    2. Refiloe Phoolo

    Posts: 6.85K

    Engagement Rate: 0.77%

    Followers: 5.86M

    Handle: casspernyovest

    3. Thando Thabooty Thabethe

    Posts: 2.59K

    Engagement Rate: 0.44%

    Followers: 3.78M

    Handle: thando_thabethe

    4. Black Coffee

    Posts: 2.25K

    Engagement Rate: 1%

    Followers 3.5M

    Handle: realblackcoffee

    5. AKA

    Posts: 7.63K

    Engagement Rate: 0.58%

    Followers: 3.29M

    Handle: akaworldwide

    6. Noel Deyzel

    Posts: 1.2K

    Engagement Rate: 7.31%

    Followers: 3.2M

    Handle: noeldeyzel_bodybuilder

    7. Bontle | MaAfrika

    Posts: 1.68K

    Engagement Rate: 1.11%

    Followers: 3.17M

    Handle: bontle.modiselle

    8. Alph Lukau

    Posts: 866

    Engagement Rate: 0.03%

    Followers: 3.1M

    Handle: alphlukau

    9. BRAGGA

    Posts: 10.97K

    Engagement Rate: 1.03%

    Followers: 2.9M

    Handle: nadianakai

    10. LAWDporry

    Posts: 110

    Engagement Rate: 1.67%

    Followers: 2.67M

    Handle: djmaphorisa

    11. The Voice of Africa

    Posts: 1.23K

    Engagement Rate: 0.42%

    Followers: 2.5M

    Handle: kellykhumaloza

    12. KIKI

    Posts: 130

    Engagement Rate: 2.86%

    Followers: 2.32M

    Handle: kamo_mphelaxx

    13. PRESIDENT YA STRAATA

    Posts: 792

    Engagement Rate: 1.01%

    Followers: 2.13M

    Handle: focalistic

    14. Mihlali Ndamase

    Posts: 1.57K

    Engagement Rate: 2.88%

    Followers: 2.02M

    Handle: mihlalii_n

    15. AMAWELE

    Posts: 82

    Engagement Rate: 0.68%

    Followers: 1.78M

    Handle: majorleaguedjz

    16. eMTee

    Posts: 154

    Engagement Rate: 0.7%

    Followers: 1.74M

    Handle: emteethehustla

    17. Mapaseka Koetle – Nyokong

    Posts: 2.22K

    Engagement Rate: 0.99%

    Followers: 1.67M

    Handle: pasi_koetle

    18. Wian

    Posts: 1.13K

    Engagement Rate: 0.38%

    Followers: 1.64M

    Handle: wianvandenberg

    19. K A B I L L I O N

    Posts: 155

    Engagement Rate: 0.32%

    Followers: 1.61M

    Handle: princekaybee_sa

    20. Clement Maosa

    Posts: 3.69K

    Engagement Rate: 0.3%

    Followers: 1.58M

    Handle: clementmaosa

    21. Andiswa The Bomb

    Posts: 259K

    Engagement Rate: 4.69%

    Followers: 1.55M

    Handle: thebomb.rza

    22. Lasizwe

    Posts: 1.24K

    Engagement Rate: 3.22%

    Followers: 1.48M

    Handle: lasizwe

    23. Lady Zamar

    Posts: 126

    Engagement Rate: 0.12%

    Followers: 1.38M

    Handle: lady_zamar

    24. Mohale Motaung

    Posts: 634

    Engagement Rate: 0.44%

    Followers: 1.26M

    Handle: mohale_77

    25. It’s Sho Time

    Posts: 1.46K

    Engagement Rate: 0.38%

    Followers: 1.26M

    Handle: shomadjozi

    Top 25 Instagram Influencers in South Africa based on NoxScore:

    1. Merica Monamodi

    Posts: 1.43K

    Engagement Rate: 4.51%

    Followers: 58.33K

    NoxScore: 4.5

    Handle: simply_merica

    2. Abejas Memes Oficial

    Posts: 286

    Engagement Rate: 6.6%

    Followers: 76.4K

    NoxScore: 4.5

    Handle: abejasmemesoficial

    3. Princess Sachiko

    Posts: 199

    Engagement Rate: 20.45%

    Followers: 396.4K

    NoxScore: 4

    Handle: lolita__princess

    4. MacG

    Posts: 640

    Engagement Rate: 4.34%

    Followers: 287.16K

    NoxScore: 4

    Handle: macgunleashed

    5. Nicole Pollard

    Posts: 314

    Engagement Rate: 6.95%

    Followers: 37.02K

    NoxScore: 4

    Handle: nicolepollardd

    6. Aymos

    Posts: 74

    Engagement Rate: 4.83%

    Followers: 346.5K

    NoxScore: 4

    Handle: aymos_shili

    7. Miss South Africa

    Posts: 4.38K

    Engagement Rate: 3.79%

    Followers: 286.38K

    NoxScore: 4

    Handle: official_misssa

    8. Nthabiseng Petlane

    Posts: 81

    Engagement Rate: 3.79%

    Followers: 126.26K

    NoxScore: 3.5

    Handle: nthabiseng_petlane

    9. Nathan Kamo Molefe

    Posts: 99

    Engagement Rate: 3.68%

    Followers: 116.55K

    NoxScore: 3.5

    Handle: nathanmolefe

    10. Young Van Riebeek

    Posts: 477

    Engagement Rate: 3.59%

    Followers: 277.79K

    NoxScore: 3.5

    Handle: youngstacpt

    11. Alex Jay

    Posts: 519

    Engagement Rate: 3.66%

    Followers: 253.73

    NoxScore: 3.5

    Handle: alex_jay___

    12. Samuperty Zulu (PTY) Ltd

    Posts: 864

    Engagement Rate: 4.04%

    Followers: 244.15K

    NoxScore: 3.5

    Handle: samuperty_zulu

    13. BABYDAIZ

    Posts: 82

    Engagement Rate: 8.37%

    Followers: 116.6K

    NoxScore: 3.5

    Handle: babydaiz_

    14. Ah Mozisi

    Posts: 194

    Engagement Rate: 4.92%

    Followers: 182.83K

    NoxScore: 3.5

    Handle: tsoanieskits

    15. Naledi Mallela

    Posts: 497

    Engagement Rate: 9.98%

    Followers: 128.26K

    NoxScore: 3.5

    Handle: naledimofficial

    16. Calvin

    Posts: 39

    Engagement Rate: 100.6%

    Followers: 80.33K

    NoxScore: 3.5

    Handle: calvinreef_official

    17. Feigh Molubi

    Posts: 22

    Engagement Rate: 23.74%

    Followers: 153.64K

    NoxScore: 3.5

    Handle: call_me_feigh

    18. Lluvia Faye

    Posts: 112

    Engagement Rate: 13.23%

    Followers: 190.3K

    NoxScore: 3.5

    Handle: king_lluvia

    19. Jordan Hoechlin

    Posts: 229

    Engagement Rate: 4.89%

    Followers: 122.8K

    NoxScore: 3.5

    Handle: jordanhoechlinfilms

    20. HLE

    Posts: 21

    Engagement Rate: 4.91%

    Followers: 111.67K

    NoxScore: 3.5

    Handle: hlelive

    21. Matevhu Mbulaheni

    Posts: 306

    Engagement Rate: 7.75%

    Followers: 89.4K

    NoxScore: 3.5

    Handle: matevhu_

    22. stella_dlangz

    Posts: 107

    Engagement Rate: 7.02%

    Followers: 42.62K

    NoxScore: 3.5

    Handle: stella_dlangalala

    23. Sphokuhle N

    Posts: 171

    Engagement Rate: 8.06%

    Followers: 547.35K

    NoxScore: 3.5

    Handle: s.crumptious

    24. The Kiffness

    Posts: 1.54K

    Engagement Rate: 10.25%

    Followers: 508.58K

    NoxScore: 3.5

    Handle: thekiffness

    25. jessicamashaba20

    Posts: 100

    Engagement Rate: 7.02%

    Followers: 425.41K

    NoxScore: 3.5

    Handle: jessicamashaba20

    Top 25 Instagram influencers in South Africa based on posts:

    1. DJ Sbu

    Posts: 16.76K

    Engagement Rate: 0.17%

    Followers: 1.25M

    NoxScore: 2

    Handle: djsbulive

    2. Soccer Laduma

    Posts: 15.47K

    Engagement Rate: 0.22%

    Followers: 541.43K

    NoxScore: 2

    Handle: soccer_laduma

    3. Expresso Show

    Posts: 13.75K

    Engagement Rate: 0.03%

    Followers: 152.23K

    NoxScore: 3

    Handle: expressoshow

    4. BRAGGA

    Posts: 10.97K

    Engagement Rate: 1.03%

    Followers: 2.9M

    NoxScore: 2

    Handle: nadianakai

    5. TRIFOCUS FITNESS ACADEMY

    Posts: 10.54K

    Engagement Rate: 0.03%

    Followers: 30.36K

    NoxScore: 1.5

    Handle: trifocusfitnessacademy

    6. COSMOPOLITAN SA

    Posts: 10.46K

    Engagement Rate: 0.8%

    Followers: 133.71K

    NoxScore: 2

    Handle: cosmopolitansa

    7. SuperSport

    Posts: 9.98K

    Engagement Rate: 0.05%

    Followers: 10K

    NoxScore: 2.5

    Handle: supersporttv

    8. SA Vibes™️ | Dance Videos

    Posts: 9.96K

    Engagement Rate: 0.62%

    Followers: 369.03K

    NoxScore: 2

    Handle: sa_vibez

    9. MzansiMagic

    Posts: 8.83K

    Engagement Rate: 0.12%

    Followers: 1M

    NoxScore: 2

    Handle: mzansimagic

    10. Afternoon Express

    Posts: 8.87K

    Engagement Rate: 0.03%

    Followers: 73.83K

    NoxScore: 2

    Handle: afternoonexpress

    11. EFC Worldwide™

    Posts: 8.28K

    Engagement Rate: 0.69%

    Followers: 41.78K

    NoxScore: 2

    Handle: efcworldwide

    12. Slikour OnLife

    Posts: 7.93K

    Engagement Rate: 0.13%

    Followers: 237.71K

    NoxScore: 2.5

    Handle: slikouronlife

    13. AKA

    Posts: 7.63K

    Engagement Rate: 0.58%

    Followers: 3.29M

    NoxScore: 2

    Handle: akaworldwide

    14. MR.MEYER

    Posts: 7.53K

    Engagement Rate: 0.94%

    Followers: 155.88K

    NoxScore: 2

    Handle: yuzriq

    15. Vth Season

    Posts: 7.47K

    Engagement Rate: 0.21%

    Followers: 24.53K

    NoxScore: 1.5

    Handle: vthseason

    16. V&A Waterfront

    Posts: 7.41K

    Engagement Rate: 0.05%

    Followers: 92.21K

    NoxScore: 2

    Handle: vandawaterfront

    17. East Cost Radio

    Posts: 7.19K

    Engagement Rate: 0.07%

    Followers: 83.32K

    NoxScore: 2

    Handle: eastcoastradio

    18. Channel O

    Posts: 7.17K

    Engagement Rate: 0.05%

    Followers: 369.86K

    NoxScore: 2

    Handle: channelotv

    19. Allegro Dinkwanyane

    Posts: 6.91K

    Engagement Rate: 0.15%

    Followers: 51.68K

    NoxScore: 1.5

    Handle: allegro_d

    20. South African National Lottery

    Posts: 6.88K

    Engagement Rate: 0.05%

    Followers: 72.19K

    NoxScore: 1.5

    Handle: sa_lottery

    21. Refiloe Phoolo

    Posts: 6.86K

    Engagement Rate: 1.08%

    Followers: 5.87M

    NoxScore: 2

    Handle: casspernyovest

    22. Le Creuset South Africa

    Posts: 6.84K

    Engagement Rate: 0.05%

    Followers: 267.17K

    NoxScore: 2

    Handle: lecreusetsa

    23. Mr Price

    Posts: 6.79K

    Engagement Rate: 0.19%

    Followers: 1.08M

    NoxScore: 2

    Handle: mrpfashion

    24. UCTJustKidding

    Posts: 6.61K

    Engagement Rate: 2.19%

    Followers: 107.63K

    NoxScore: 2

    Handle: uctjustkidding

    25. Nobuhle Mimi Mahlasela

    Posts: 6.61K

    Engagement Rate: 0.56%

    Followers: 101.56K

    NoxScore: 2

    Handle: nobuhle1

    Top 25 Instagram influencers in South Africa based on engagement rate:

    1. Calvin????

    Posts: 39

    Engagement Rate: 100.6%

    Followers: 80.33K

    NoxScore: 3.5

    Handle: calvinreef_official

    2. Noodle

    Posts: 65

    Engagement Rate: 55.4%

    Followers: 187.16K

    NoxScore: 3.5

    Handle: noodle_and_bun

    3. Sim The Lotus????

    Posts: 48

    Engagement Rate: 37.12%

    Followers: 71.28K 

    NoxScore: 3.5

    Handle: simthelotus

    4. Ryan H/D Lombard

    Posts: 452

    Engagement Rate: 32.58%

    Followers: 216.29K 

    NoxScore: 3.5

    Handle: ryanhdlombard

    5. the selfcare princess

    Posts: 67

    Engagement Rate: 28.11%

    Followers: 41.5K 

    NoxScore: 3.5

    Handle: coffeenomilk_

    6. Luke Altmann

    Posts: 211

    Engagement Rate: 27.57%

    Followers: 22.81K 

    NoxScore: 3

    Handle: lukealtmann

    7. Hlaxx Mashaba

    Posts: 14

    Engagement Rate: 27.12%

    Followers: 87.74K 

    NoxScore: 3.5

    Handle:_hlaxx.mashaba__

    8. Shaun Maswanganyi, OLY ????????

    Posts: 23

    Engagement Rate: 25.32%

    Followers: 23.3K 

    NoxScore: 3

    Handle: tshedzo.m

    9. Feigh Molubi

    Posts: 22

    Engagement Rate: 23.74%

    Followers: 153.64K 

    NoxScore: 3.5

    Handle: call_me_feigh

    10. Three Fine Guys

    Posts: 124

    Engagement Rate: 22.68%

    Followers: 11.95K 

    NoxScore: 2.5

    Handle: threefineguys

    11. Nthabiseng Petlane

    Posts: 82

    Engagement Rate: 22.18%

    Followers: 129.44K 

    NoxScore: 3.5

    Handle: nthabiseng_petlane

    12. Tha BoOoYz!!

    Posts: 17

    Engagement Rate: 21.36%

    Followers: 66.79K

    NoxScore: 3.5

    Handle: theboyzrsa

    13. Robyn Peters????

    Posts: 22

    Engagement Rate: 20.89%

    Followers: 21.73K

    NoxScore: 3

    Handle: robynmiapeters

    14. Simphiwe Nomonde

    Posts: 208

    Engagement Rate: 20.36%

    Followers: 67.22K

    NoxScore: 3.5

    Handle: sweeettrevenge

    15. Princess Sachiko????Sachi_hime96

    Posts: 121

    Engagement Rate: 20.09%

    Followers: 402.88K

    NoxScore: 4

    Handle: lolita__princess

    16. Shane Michael Childs

    Posts: 105

    Engagement Rate: 20%

    Followers: 13.91K

    NoxScore: 2.5

    Handle: go_for_shane

    17. Kgomotso Ramano

    Posts: 472

    Engagement Rate: 19.86%

    Followers: 51.9K

    NoxScore: 3.5

    Handle:_miss_kayy

    18. Lerato Sithole-Williams

    Posts: 9

    Engagement Rate: 19.79%

    Followers: 19.55K

    NoxScore: 3

    Handle: ray.sithole

    19. Reece Chloe Lewis

    Posts: 120

    Engagement Rate: 19.12%

    Followers: 68.93K

    NoxScore: 3.5

    Handle: reece_c_lewis

    20. gugulethu nyatsumba

     Posts: 248

    Engagement Rate: 18.23%

    Followers: 107.43K

    NoxScore: 3.5

    Handle: gugulethu_nyatsumba

    21. GrantHinds

    Posts: 2.18K

    Engagement Rate: 17.97%

    Followers: 15.13K

    NoxScore: 3

    Handle: granthinds

    22. Brandon Haye

    Posts: 268

    Engagement Rate: 17.74%

    Followers: 21.72K

    NoxScore: 3

    Handle: brandon_haye

    23. Dylan Lightfoot

    Posts: 905

    Engagement Rate: 17.22%

    Followers: 17.05K

    NoxScore: 2.5

    Handle: dylanlightfoot

    24. Khanyi Sigasana

    Posts: 79

    Engagement Rate: 16.99%

    Followers: 12.91K

    NoxScore: 2.5

    Handle: khanyisigz

    25. Thuto Leshuti

    Posts: 57

    Engagement Rate: 16.96%

    Followers: 39.47K

    NoxScore: 3.5

    Handle: thuto_leshuti

    Now that you have an idea of whom the top 100 Instagram influencers are based on varying criteria, I bet you also have a clue about whom to follow. 

    You can also check out: Top 100 South African Twitter Influencers to Follow

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