An Instagram influencer is a user who has developed a following in a particular Instagram niche. They essentially serve as a brand representative for your company.
Within their particular niche, you may compare them to Instagram stars and in exchange for cash, complimentary goods, or experiences, they’ll promote your product to the audience.
South African Instagram influencers gathered hundreds of thousands of followers and eventually rose to prominence. They use Instagram as a platform to express themselves and participate in discussions about lifestyle, fashion, health, politics, and human rights.
There are a few metrics to consider when assessing an Instagram influencer and these include:
- Engagement rates
- Number and quality of followers
- Comments
- Reach
- Frequency of posting
- Audience data
- Niche and topics
- Potential brand risk
Top 25 Instagram influencers in South Africa based on followers:
1. Boity Thulo
Posts: 2.47K
Engagement Rate: 1%
Followers: 5.89M
Handle: @Boity Thulo
2. Refiloe Phoolo
Posts: 6.85K
Engagement Rate: 0.77%
Followers: 5.86M
Handle: casspernyovest
3. Thando Thabooty Thabethe
Posts: 2.59K
Engagement Rate: 0.44%
Followers: 3.78M
Handle: thando_thabethe
4. Black Coffee
Posts: 2.25K
Engagement Rate: 1%
Followers 3.5M
Handle: realblackcoffee
5. AKA
Posts: 7.63K
Engagement Rate: 0.58%
Followers: 3.29M
Handle: akaworldwide
6. Noel Deyzel
Posts: 1.2K
Engagement Rate: 7.31%
Followers: 3.2M
Handle: noeldeyzel_bodybuilder
7. Bontle | MaAfrika
Posts: 1.68K
Engagement Rate: 1.11%
Followers: 3.17M
Handle: bontle.modiselle
8. Alph Lukau
Posts: 866
Engagement Rate: 0.03%
Followers: 3.1M
Handle: alphlukau
9. BRAGGA
Posts: 10.97K
Engagement Rate: 1.03%
Followers: 2.9M
Handle: nadianakai
10. LAWDporry
Posts: 110
Engagement Rate: 1.67%
Followers: 2.67M
Handle: djmaphorisa
11. The Voice of Africa
Posts: 1.23K
Engagement Rate: 0.42%
Followers: 2.5M
Handle: kellykhumaloza
12. KIKI
Posts: 130
Engagement Rate: 2.86%
Followers: 2.32M
Handle: kamo_mphelaxx
13. PRESIDENT YA STRAATA
Posts: 792
Engagement Rate: 1.01%
Followers: 2.13M
Handle: focalistic
14. Mihlali Ndamase
Posts: 1.57K
Engagement Rate: 2.88%
Followers: 2.02M
Handle: mihlalii_n
15. AMAWELE
Posts: 82
Engagement Rate: 0.68%
Followers: 1.78M
Handle: majorleaguedjz
16. eMTee
Posts: 154
Engagement Rate: 0.7%
Followers: 1.74M
Handle: emteethehustla
17. Mapaseka Koetle – Nyokong
Posts: 2.22K
Engagement Rate: 0.99%
Followers: 1.67M
Handle: pasi_koetle
18. Wian
Posts: 1.13K
Engagement Rate: 0.38%
Followers: 1.64M
Handle: wianvandenberg
19. K A B I L L I O N
Posts: 155
Engagement Rate: 0.32%
Followers: 1.61M
Handle: princekaybee_sa
20. Clement Maosa
Posts: 3.69K
Engagement Rate: 0.3%
Followers: 1.58M
Handle: clementmaosa
21. Andiswa The Bomb
Posts: 259K
Engagement Rate: 4.69%
Followers: 1.55M
Handle: thebomb.rza
22. Lasizwe
Posts: 1.24K
Engagement Rate: 3.22%
Followers: 1.48M
Handle: lasizwe
23. Lady Zamar
Posts: 126
Engagement Rate: 0.12%
Followers: 1.38M
Handle: lady_zamar
24. Mohale Motaung
Posts: 634
Engagement Rate: 0.44%
Followers: 1.26M
Handle: mohale_77
25. It’s Sho Time
Posts: 1.46K
Engagement Rate: 0.38%
Followers: 1.26M
Handle: shomadjozi
Top 25 Instagram Influencers in South Africa based on NoxScore:
1. Merica Monamodi
Posts: 1.43K
Engagement Rate: 4.51%
Followers: 58.33K
NoxScore: 4.5
Handle: simply_merica
2. Abejas Memes Oficial
Posts: 286
Engagement Rate: 6.6%
Followers: 76.4K
NoxScore: 4.5
Handle: abejasmemesoficial
3. Princess Sachiko
Posts: 199
Engagement Rate: 20.45%
Followers: 396.4K
NoxScore: 4
Handle: lolita__princess
4. MacG
Posts: 640
Engagement Rate: 4.34%
Followers: 287.16K
NoxScore: 4
Handle: macgunleashed
5. Nicole Pollard
Posts: 314
Engagement Rate: 6.95%
Followers: 37.02K
NoxScore: 4
Handle: nicolepollardd
6. Aymos
Posts: 74
Engagement Rate: 4.83%
Followers: 346.5K
NoxScore: 4
Handle: aymos_shili
7. Miss South Africa
Posts: 4.38K
Engagement Rate: 3.79%
Followers: 286.38K
NoxScore: 4
Handle: official_misssa
8. Nthabiseng Petlane
Posts: 81
Engagement Rate: 3.79%
Followers: 126.26K
NoxScore: 3.5
Handle: nthabiseng_petlane
9. Nathan Kamo Molefe
Posts: 99
Engagement Rate: 3.68%
Followers: 116.55K
NoxScore: 3.5
Handle: nathanmolefe
10. Young Van Riebeek
Posts: 477
Engagement Rate: 3.59%
Followers: 277.79K
NoxScore: 3.5
Handle: youngstacpt
11. Alex Jay
Posts: 519
Engagement Rate: 3.66%
Followers: 253.73
NoxScore: 3.5
Handle: alex_jay___
12. Samuperty Zulu (PTY) Ltd
Posts: 864
Engagement Rate: 4.04%
Followers: 244.15K
NoxScore: 3.5
Handle: samuperty_zulu
13. BABYDAIZ
Posts: 82
Engagement Rate: 8.37%
Followers: 116.6K
NoxScore: 3.5
Handle: babydaiz_
14. Ah Mozisi
Posts: 194
Engagement Rate: 4.92%
Followers: 182.83K
NoxScore: 3.5
Handle: tsoanieskits
15. Naledi Mallela
Posts: 497
Engagement Rate: 9.98%
Followers: 128.26K
NoxScore: 3.5
Handle: naledimofficial
16. Calvin
Posts: 39
Engagement Rate: 100.6%
Followers: 80.33K
NoxScore: 3.5
Handle: calvinreef_official
17. Feigh Molubi
Posts: 22
Engagement Rate: 23.74%
Followers: 153.64K
NoxScore: 3.5
Handle: call_me_feigh
18. Lluvia Faye
Posts: 112
Engagement Rate: 13.23%
Followers: 190.3K
NoxScore: 3.5
Handle: king_lluvia
19. Jordan Hoechlin
Posts: 229
Engagement Rate: 4.89%
Followers: 122.8K
NoxScore: 3.5
Handle: jordanhoechlinfilms
20. HLE
Posts: 21
Engagement Rate: 4.91%
Followers: 111.67K
NoxScore: 3.5
Handle: hlelive
21. Matevhu Mbulaheni
Posts: 306
Engagement Rate: 7.75%
Followers: 89.4K
NoxScore: 3.5
Handle: matevhu_
22. stella_dlangz
Posts: 107
Engagement Rate: 7.02%
Followers: 42.62K
NoxScore: 3.5
Handle: stella_dlangalala
23. Sphokuhle N
Posts: 171
Engagement Rate: 8.06%
Followers: 547.35K
NoxScore: 3.5
Handle: s.crumptious
24. The Kiffness
Posts: 1.54K
Engagement Rate: 10.25%
Followers: 508.58K
NoxScore: 3.5
Handle: thekiffness
25. jessicamashaba20
Posts: 100
Engagement Rate: 7.02%
Followers: 425.41K
NoxScore: 3.5
Handle: jessicamashaba20
Top 25 Instagram influencers in South Africa based on posts:
1. DJ Sbu
Posts: 16.76K
Engagement Rate: 0.17%
Followers: 1.25M
NoxScore: 2
Handle: djsbulive
2. Soccer Laduma
Posts: 15.47K
Engagement Rate: 0.22%
Followers: 541.43K
NoxScore: 2
Handle: soccer_laduma
3. Expresso Show
Posts: 13.75K
Engagement Rate: 0.03%
Followers: 152.23K
NoxScore: 3
Handle: expressoshow
4. BRAGGA
Posts: 10.97K
Engagement Rate: 1.03%
Followers: 2.9M
NoxScore: 2
Handle: nadianakai
5. TRIFOCUS FITNESS ACADEMY
Posts: 10.54K
Engagement Rate: 0.03%
Followers: 30.36K
NoxScore: 1.5
Handle: trifocusfitnessacademy
6. COSMOPOLITAN SA
Posts: 10.46K
Engagement Rate: 0.8%
Followers: 133.71K
NoxScore: 2
Handle: cosmopolitansa
7. SuperSport
Posts: 9.98K
Engagement Rate: 0.05%
Followers: 10K
NoxScore: 2.5
Handle: supersporttv
8. SA Vibes™️ | Dance Videos
Posts: 9.96K
Engagement Rate: 0.62%
Followers: 369.03K
NoxScore: 2
Handle: sa_vibez
9. MzansiMagic
Posts: 8.83K
Engagement Rate: 0.12%
Followers: 1M
NoxScore: 2
Handle: mzansimagic
10. Afternoon Express
Posts: 8.87K
Engagement Rate: 0.03%
Followers: 73.83K
NoxScore: 2
Handle: afternoonexpress
11. EFC Worldwide™
Posts: 8.28K
Engagement Rate: 0.69%
Followers: 41.78K
NoxScore: 2
Handle: efcworldwide
12. Slikour OnLife
Posts: 7.93K
Engagement Rate: 0.13%
Followers: 237.71K
NoxScore: 2.5
Handle: slikouronlife
13. AKA
Posts: 7.63K
Engagement Rate: 0.58%
Followers: 3.29M
NoxScore: 2
Handle: akaworldwide
14. MR.MEYER
Posts: 7.53K
Engagement Rate: 0.94%
Followers: 155.88K
NoxScore: 2
Handle: yuzriq
15. Vth Season
Posts: 7.47K
Engagement Rate: 0.21%
Followers: 24.53K
NoxScore: 1.5
Handle: vthseason
16. V&A Waterfront
Posts: 7.41K
Engagement Rate: 0.05%
Followers: 92.21K
NoxScore: 2
Handle: vandawaterfront
17. East Cost Radio
Posts: 7.19K
Engagement Rate: 0.07%
Followers: 83.32K
NoxScore: 2
Handle: eastcoastradio
18. Channel O
Posts: 7.17K
Engagement Rate: 0.05%
Followers: 369.86K
NoxScore: 2
Handle: channelotv
19. Allegro Dinkwanyane
Posts: 6.91K
Engagement Rate: 0.15%
Followers: 51.68K
NoxScore: 1.5
Handle: allegro_d
20. South African National Lottery
Posts: 6.88K
Engagement Rate: 0.05%
Followers: 72.19K
NoxScore: 1.5
Handle: sa_lottery
21. Refiloe Phoolo
Posts: 6.86K
Engagement Rate: 1.08%
Followers: 5.87M
NoxScore: 2
Handle: casspernyovest
22. Le Creuset South Africa
Posts: 6.84K
Engagement Rate: 0.05%
Followers: 267.17K
NoxScore: 2
Handle: lecreusetsa
23. Mr Price
Posts: 6.79K
Engagement Rate: 0.19%
Followers: 1.08M
NoxScore: 2
Handle: mrpfashion
24. UCTJustKidding
Posts: 6.61K
Engagement Rate: 2.19%
Followers: 107.63K
NoxScore: 2
Handle: uctjustkidding
25. Nobuhle Mimi Mahlasela
Posts: 6.61K
Engagement Rate: 0.56%
Followers: 101.56K
NoxScore: 2
Handle: nobuhle1
Top 25 Instagram influencers in South Africa based on engagement rate:
1. Calvin????
Posts: 39
Engagement Rate: 100.6%
Followers: 80.33K
NoxScore: 3.5
Handle: calvinreef_official
2. Noodle
Posts: 65
Engagement Rate: 55.4%
Followers: 187.16K
NoxScore: 3.5
Handle: noodle_and_bun
3. Sim The Lotus????
Posts: 48
Engagement Rate: 37.12%
Followers: 71.28K
NoxScore: 3.5
Handle: simthelotus
4. Ryan H/D Lombard
Posts: 452
Engagement Rate: 32.58%
Followers: 216.29K
NoxScore: 3.5
Handle: ryanhdlombard
5. the selfcare princess✨
Posts: 67
Engagement Rate: 28.11%
Followers: 41.5K
NoxScore: 3.5
Handle: coffeenomilk_
6. Luke Altmann
Posts: 211
Engagement Rate: 27.57%
Followers: 22.81K
NoxScore: 3
Handle: lukealtmann
7. Hlaxx Mashaba
Posts: 14
Engagement Rate: 27.12%
Followers: 87.74K
NoxScore: 3.5
Handle:_hlaxx.mashaba__
8. Shaun Maswanganyi, OLY ????????
Posts: 23
Engagement Rate: 25.32%
Followers: 23.3K
NoxScore: 3
Handle: tshedzo.m
9. Feigh Molubi
Posts: 22
Engagement Rate: 23.74%
Followers: 153.64K
NoxScore: 3.5
Handle: call_me_feigh
10. Three Fine Guys
Posts: 124
Engagement Rate: 22.68%
Followers: 11.95K
NoxScore: 2.5
Handle: threefineguys
11. Nthabiseng Petlane
Posts: 82
Engagement Rate: 22.18%
Followers: 129.44K
NoxScore: 3.5
Handle: nthabiseng_petlane
12. Tha BoOoYz!!
Posts: 17
Engagement Rate: 21.36%
Followers: 66.79K
NoxScore: 3.5
Handle: theboyzrsa
13. Robyn Peters????
Posts: 22
Engagement Rate: 20.89%
Followers: 21.73K
NoxScore: 3
Handle: robynmiapeters
14. Simphiwe Nomonde
Posts: 208
Engagement Rate: 20.36%
Followers: 67.22K
NoxScore: 3.5
Handle: sweeettrevenge
15. Princess Sachiko????Sachi_hime96
Posts: 121
Engagement Rate: 20.09%
Followers: 402.88K
NoxScore: 4
Handle: lolita__princess
16. Shane Michael Childs
Posts: 105
Engagement Rate: 20%
Followers: 13.91K
NoxScore: 2.5
Handle: go_for_shane
17. Kgomotso Ramano
Posts: 472
Engagement Rate: 19.86%
Followers: 51.9K
NoxScore: 3.5
Handle:_miss_kayy
18. Lerato Sithole-Williams
Posts: 9
Engagement Rate: 19.79%
Followers: 19.55K
NoxScore: 3
Handle: ray.sithole
19. Reece Chloe Lewis
Posts: 120
Engagement Rate: 19.12%
Followers: 68.93K
NoxScore: 3.5
Handle: reece_c_lewis
20. gugulethu nyatsumba
Posts: 248
Engagement Rate: 18.23%
Followers: 107.43K
NoxScore: 3.5
Handle: gugulethu_nyatsumba
21. GrantHinds
Posts: 2.18K
Engagement Rate: 17.97%
Followers: 15.13K
NoxScore: 3
Handle: granthinds
22. Brandon Haye
Posts: 268
Engagement Rate: 17.74%
Followers: 21.72K
NoxScore: 3
Handle: brandon_haye
23. Dylan Lightfoot
Posts: 905
Engagement Rate: 17.22%
Followers: 17.05K
NoxScore: 2.5
Handle: dylanlightfoot
24. Khanyi Sigasana
Posts: 79
Engagement Rate: 16.99%
Followers: 12.91K
NoxScore: 2.5
Handle: khanyisigz
25. Thuto Leshuti
Posts: 57
Engagement Rate: 16.96%
Followers: 39.47K
NoxScore: 3.5
Handle: thuto_leshuti
Now that you have an idea of whom the top 100 Instagram influencers are based on varying criteria, I bet you also have a clue about whom to follow.
You can also check out: Top 100 South African Twitter Influencers to Follow